REGINA RUBINO – American Intellect, Chinese Heart, International Soul.

Regina Rubino her studio have built an international reputation among her international client base of leading global brands, encompassing a wide range of industries, by passionately embracing “The Art of Business” and  blending emotionally stunning imagery with simple yet powerful language. They have won more than 300 international communication arts awards, two prestigious James Beard awards, the Star of Graphic Design award by the PDC (Pacific Design Center), and their work is included in The United States Library of Congress Permanent Collection by adhering to a guiding principle, emotion + intellect = clarity.

Regina Rubino brings a uniquely global understanding to local perspectives.

An award winning designer with more than 30 years experience, Regina’s lifestyle is distinctively international, providing her with a sentient understanding of luxury and culture. She leverages this experience, cultural fluency and marketing expertise to create successful brands and prosperous projects and enable companies to compete preeminently on an international level…with sensitivity and delight.

This native New Yorker serves the international business community from her base in Santa Monica, returning to Los Angeles after having resided in Asia for a decade. First presiding over a (four year) joint venture in Jakarta in 1993 when Indonesia opened up and welcomed international investors and businesses, Regina Rubino set up and managed a Jakarta-based sister company which also helped to handle the growing number of strategic and design projects handled by the firm in the Asian market. Major communications programs in Jakarta included: Group Ciputra, PT. Fajar Suryashakti, Pacific Metrorealty, Tri Polyta Indonesia, the Hero Group, Plaza Indonesia, and she was on the design team for Mandarin Oriental Hotel Jakarta’s Food & Beverage venues. During her tenure, she was celebrated for her ability to translate verbal ideas and goals into visual and tangibly successful messages.

In Hong Kong next, from 1997 through 2003 Rubino concentrated efforts on new business ventures in this dynamic region by merging her image/identity/communication talents with her business experience and expertise to create a number of successful and profitable projects and businesses on behalf of investors. First establishing IMAGE: Global Vision in 1997, Rubino then set up two entrepreneurial ventures in Hong Kong’s Soho district in Central: V-13 Vodka Bar (which Travel and Leisure listed as one of the best vodka bars in the world) and Elements Bar/Lounge/Food/Music. While living in Hong Kong she served MCI/WorldCom, Victor Chandler International, Jeeves, the Marriott Seoul Hotel, as well as an assortment of smaller retail shops and businesses. Rubino was also involved in designing many of the popular Lan Kwai Fong restaurants and clubs with Elite Concepts such as Tutto Bene, Tutto Meglio, Indochine, Le Bar Bat and Tutta Luna.

Returning to LA she focussed on the extensive Hospitality Global Brand Creation and Strategic Rebranding projects including Park Hyatt Chicago, Park Hyatt Shanghai, the brand identity for IFW — The International Food Warehouse as part of the Park Life Strategy and Concepting in Park Hyatt Beijing and Logo and Packaging Identity Style. Park Hyatt Brand Identity Update and Strategic Identity Program for the Park Hyatt New York. Grand Hyatt. Hyatt Regency. The Andaz Brand, the Andaz West Hollywood, Andaz San Diego, Andaz Wall Street, Andaz 5th Avenue, Andaz Savannah and Andaz Napa. Helped to introduce the first Andaz in Asia, Andaz Shanghai and to open Andaz Tokyo. The New World Hospitality Brand and Hotels. The Rosewood Brand, with London opened in an historic 1914 Belle Epoque building on High Holborn. Rosewood Beijing and Rosewood Phuket (the first Southeast Asian resort) followed with Rosewood Hong Kong opening next year.

In 2012, the Year of the Dragon, she expanded further into China with Beijing based strategic brand company, Beijing Image Global Vision Branding Design Consultants Ltd to service the growing Asian business and corporate community. The intention is to engage and share branding intelligence, expressing new and perhaps innovative perspectives through our work with international businesses. This vast experience creating strategic brand identity designs throughout Asia, America and Europe, coupled with viewpoint on China, and the love for the mix of traditional with the emerging modern and vibrant culture, provide the authentic international credentials needed to consult on luxury lifestyle matters. Drawing on her accomplishments and international reputation, this unique opportunity will be leveraged by her experience, social sourcing, and sway to bridge the gulf between Asian and Western culture mindsets.

Regina Rubino founded Louey/Rubino Design Group in 1984 with Robert Louey (from which grew IMAGE: Global Vision and Robert Louey Design), and as President was responsible for the management and implementation of graphic and marketing communications related programs including image and identity, corporate and sales literature and package design for a wide variety of leading American and international companies including American Express, Bidermann Industries Corp. (Arrow, Burberrys, Yves Saint Laurent, Bill Robinson, Gold Toe, Perry Ellis, Esprit and Ralph Lauren) Dean Witter Reynolds, Deloitte & Touche, L.A. Gear, Lexus, MGM-Pathe Communications Co., PricewaterhouseCoopers, Rockwell International, and SunAmerica, many of them on a consistent basis for more than a dozen years.

Prior to setting up her own company she served as a design director at a number of leading international design firms including Gerstman+Meyers and Young & Rubicam. In those positions she worked for such well known international clients as Bumble Bee Seafoods, Dannon, Dupont, Johnson+Johnson, Nabisco and Philip Morris.

Born in New York City, Rubino is a graduate of The High School of Art & Design and The Fashion Institute of Technology where she has been honored.

CROSSING BRIDGES. GOING GLOBAL. OUR CLIENTS NEAR AND FAR.

Alfa Romeo
New Jersey, USA
Andaz
London, England
West Hollywood, San Diego,
Napa Valley California, USA
Savannah, Georgia
New York City, USA
Shanghai, China
Tokyo, Japan
Anteve
Jakarta, Indonesia
Arab Banking Corporation
New York, USA
Manama, Bahrain
Beijing Yintai Property Co. Ltd.
Beijing, China
Bellavita
Taipei, Taiwan
The Beverly Hills Hotel
Beverly Hills, California, USA
Bidermann Industries Corp.
New York, USA
Paris, France
Dean Witter Reynolds, Inc.
New York/San Francisco, USA
Dietz Art Limited Galleries
New York, USA
Hamburg, Germany
Earth Alliance – UNEP
New York / Los Angeles, USA
Rio, Brazil
Elements Lounge/Bar
Restaurant/Music
Soho, Hong Kong SAR, PRC
Elite Concepts
Hong Kong, SAR, PRC
Fairmont Grand Del Mar
(formerly Grand Del Mar Resort)
San Diego, California, USA
PT, Fajar Suryashaki / Menara
Kencana
Jakarta, Indonesia
Fleishman-Hillard
Hong Kong
Fremont Investment & Loan
Santa Monica, California, USA
Georgia Pacific Corporation
Los Angeles/Atlanta, USA
Giorgio Armani
New York, USA
Turin, Italy
Grand Hyatt
New York, USA
Hong Kong, SAR
Chengdu, PRC
Group Cipurta
Jakarta, Indonesia
Gruppo GFT
New York, USA
Turin, Italy
The Hakimian Organization /
75 Wall Street
New York, USA
The Hero Group
Jakarta, Indonesia
Hill & Knowlton
Los Angeles, USA
Hotel Bel-Air
Los Angeles, USA
The Huntley Hotel
Santa Monica, California, USA
Hyatt
Chicago, Illinois, USA
Asia / Europe
Intercontinental Hotels
and Resorts
Geneva, Switzerland
The International Food
Warehouse IFW — Park Life
at Park Hyatt
Beijing, China
Irdeto/ MIH Complete
Pay TV Systems
Hong Kong SAR, PRC
Jack Nicklaus / Golden Bear
Jakarta, Indonesia
JAYA International Design
Jakarta, Indonesia
Singapore
Shanghai, China
Miami, Florida USA
Jeeves
Hong Kong SAR, PRC
Kaufman and Broad
Los Angeles, California, USA
L.A. Gear
Los Angeles, California, USA
Lexus Financial Services
Los Angeles, California, USA
The Limited Stores
New York, USA
Mandarin Oriental Hotel
New York, USA
Jakarta, Indonesia
Taipei, Taiwan
Marina Del Rey Conservatory
Marina Del Rey, California, USA
Marriott Hotel
Seoul, Korea
MGM Grand Skylofts
Las Vegas, Nevada USA
MGM-Pathe Communications Co.
New York / Los Angeles, USA
New World Development
Company Limited
Hong Kong
Beijing, China
Abu Dhabi, UAE
NOVA Medical Products
Los Angeles, California, USA
PacifiCare
Los Angeles, California, USA
Park Hyatt
Chicago, Illinois
New York City, New York
Beaver Creek, Colorado
Philadelphia, Pennsylvania
Washington DC
Vendome Paris, France
Milan, Italy
Zurich, Switzerland
Moscow, Russia
Dubai, UAE
Sydney, Australia
Saigon, Vietnam
Tokyo, Japan
Buenos Aires, Argentina
Beijing, China
Shanghai China
Preferred Hotel Group
Newport Beach, California, USA
PricewaterhouseCoopers
New York / Washington DC /
Atlanta, Georgia, USA
Reef Check
Los Angeles, California, USA
and in 80 countries
Rockwell International
Corporation
Los Angeles, CA, USA
Rosewood Hotels & Resorts
London, United Kingdom
Beijing, China
Phuket, Thailand
Miramar Beach, Montecito, CA,
The Carlyle, NYC, USA
Hong Kong, SAR PRC
The Sahid-Lippo International
Corporation
Jakarta, Indonesia
Simeone Deary Design Group
Chicago, Illinois, USA
Sony Corporation
New Jersey, USA
SunAmerica
Los Angeles, California, USA
The Sunshine Group
New York, USA
Tri Polyta Indonesia
Jakarta, Indonesia
Turner Entertainment Co.
New York / Los Angeles, USA
The United Way
Los Angeles, California, USA
V13 Vodka Bar
Soho, Hong Kong SAR, PRC
Victor Chandler International
Hong Kong SAR, PRC
Gibraltar, United Kingdom
Waldorf Astoria Chicago
(formerly the Elysian Hotel)
Chicago, Illinois, USA
The Walt Disney Company
Los Angeles, California, USA
Wolfgang Puck
Los Angeles / Detroit /
Las Vegas, USA
WorldCom Asia-Pacific Ltd.
Hong Kong SAR, PRC
Yves Saint Laurent
New York, USA
Paris, France
Ingrid
Hernandez
Bookkeeper
Christy Thrasher Senior Designer
Karan Lee Wienker Creative, Writer
Jason Yu Print Production, China
Alan Lawrence Designer, Writer
Harold De Jesus Motion Design
Bill Oberman
Signage
Bill Oberman
Signage
Danielle Vega Designer
Kerry Geiger Web Engineering
Vinny Picardi Art Director
Ningning Lu
Business Analyst China
Bruce Kavin
Bookbinder
Roberto Blandin
Artist/Musician
Jeremy Hayes
Print Production USA
Brette Sims
Artist

THE TEAM MATTERS

In every aspect of life the team “matters”. Without collaboration, the boat would not float, the plane would not fly, the song would be silent. Each of our team member’s contributions is important and valued. And with each new project a variety of skills and perspectives is necessary to reach the best possible solution. Our “network” of collaborators near and far, is what makes us flexible, fluid and keeps us all in a place where we are challenging each other to bring our best ideas to the table.

X
X
X
X
X
X

ROSEWOOD LONDON

Concepted as a modern British manor house,
there are typically no signs on the interior walls of a home
to guide guests to their rooms or a dining room or library,
Bespoke hand made leather-bound books were
designed and produced that are placed open on a table or
custom made wooden lectern to offer information about the hotel.

X
X
Rosewood London, an historic 1914 Belle Epoque building held special considerations and landmark protected restrictions in the renovation. Research into the decorative arts of the Edwardian Period led us to a beautiful William Morris pattern that became a unifying design motif. We commissioned a sculptor to cast the floral motif in three dimensions to become a series of bronze friezes at the entrances to the hotel. These signs were designed to be installed in the drill holes of the original signage.
X
The motif designs as well as literary quotes appear again on etched glass doors, walls and shelving. In every respect, the design of Rosewood London respects history, yet has a worldly sophistication with enormous appeal for today's travelers.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Park Hyatt

Rebranded Park Hyatt in 2000 and again in 2011 to expand lifestyle, freshen identity, photography, colors and guidelines based upon the updated strategy, positioning, operational distinctions, global communications and brand concepts.
X
Park Hyatt Beijing. Yintai Centre. Hotel. Residences. Commercial. Park Life Strategy. IFW (International Food Warehouse). Flagship Chicago. Vendome, Paris. Milan Italy. Beaver Creek, Colorado. Philadelphia, Pennsylvania. Washington D.C. Zurich, Switzerland. Moscow, Russia. Dubai, U.A.E. Sydney, Australia. Saigon, Vietnam. Seoul, South Korea. Tokyo, Japan. Buenos Aires, Argentina. Beijing, Shanghai, China. New York City.
X

ROSEWOOD BEIJING

THE CAPITAL CITY. The city of emperors and epicures, poets and philosophers, legends and leaders. The ancient city. The future city. The ringed roads intersecting on the journey of limitless possibilities.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
The House of Dynasties. Cantonese and Huaiyang cuisine. Country Kitchen. Northern Chinese and Beijing cuisine. Bistro B. French bistro. Red Bowl. Hot Pot. Mei. Bar, Lounge.
X
Andaz, launched by Hyatt in 2007, is a good example of how a global brand can be original and consistent yet flexible. Andaz embodies personal style and easy uncomplicated sophistication in a variety of diverse settings. It all began in London, then moved to West Hollywood and back east to Wall Street before bouncing to the port city of San Diego.
X
X
X

MANIFESTO

We believe that life should be simple and uncomplicated. But definitely not boring. We believe in Personal. Personal style. Personal attention. Personal choice. We believe in spaces where everything is designed for your convenience, not ours. We believe the world is more about people and places and less about things. We believe that life should be fun, with everything you do. We believe in cooking with the freshest ingredients with simple tasty flavours. Drinks that do more than quench your thirst with foods you want to eat. We believe in Comfort. Comfort of people. Comfort of place and Comfort of mind.
X

MANIFESTO

We believe in learning by participating, looking at everything a different way, listening to people and finding inspiration everywhere. We believe in being a good neighbour. The connection to the world by respecting the world and everyone in it. Being global by first being local. We believe in authentic hospitality. The spirit of welcoming you home while you're away from home. We believe that getting on the road is all about the expectation of great experiences and creating great memories. We believe in being grateful and proud to have the opportunity to share a small part of that road with all of our guests.
X
X
X
X
X
We created distinctive brand identities for Andaz Wall Street and Andaz 5th Avenue, as although both properties are in New York City, each destination is inspired by its surroundings - and in NYC each neighborhood has its own character, style and history. Andaz Savannah and Andaz Napa. Helped to introduce the first Andaz in Asia, Andaz Shanghai. Andaz Tokyo.
X
X
X

ANDAZ AND THE PERIODIC TABLE OF ELEMENTS

Andaz hotel guests from New York City, West Hollywood, to Shanghai may not know it when they are handed a key to their rooms, but they've been classified. Sound terribly scientific? Actually, it is a compliment. When creating the brand concept for Andaz, we strove to find a simple means for expressing the distinct personality of each setting and the people who are drawn to these wonderful places.
X
It comes as no surprise that each city is defined by a different mix of elements. For example, New York City is a global financial center and more formal than a beach city like San Diego. We choose the Periodic Table to help us express the "chemistry" of each Andaz hotel. The Periodic Table is a series of rectangles, all of which provide symbols, names and information. Here is a definition of this table of elements: "...now ubiquitous within the academic discipline of chemistry, providing an extremely useful framework to classify, systematize and compare all the many different forms of chemical behavior." The fun for us was finding the words that best expressed the nature of Andaz Wall Street in New York City. Andaz West Hollywood (formerly known as The Riot House for the antics by superstar musicians) and Andaz San Diego in the Gaslamp Quarter and then the subsequent hotel openings.
X
The San Diego key card colors are sun-kissed while the NYC colors are bolder. And the West Coast words - artistic, passionate and sensual (to name a few) - contrast the East Coast descriptions, such as ambitious, charismatic and mindful. In the end, all classifications are friendly and welcoming to travelers one and all. In fact, the chemistry of the revolving guest list may vary and combust in unique and unexpected ways. And that might affect the "chemical behavior" of the setting. But our goal was not to limit expectations. Rather, we wanted the identity systems to quickly and beautifully remind guests that "You're not in Kansas anymore."
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

HOSPITALITY

Nomi Park Hyatt Chicago/ Nomi, Nomi Lifestyle. The Beverly Hills Hotel and Bungalows The Grand Del Mar Fairmont, Skylotts at MGM Grand Las Vegas The Huntley Hotel Santa Monica Beach, Hyatt Regency O'Hare, The Campus Grand Hyatt Erawan Bangkok, Preferred Hotels & Resorts Grand Hyatt Gurgaon India, Market Grand Hyatt New York
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

ANDAZ 5TH AVENUE

Each destination is inspired by its surroundings and branded by drawing on distinct elements of the locale. Andaz 5th Avenue is unique because it captures the spirit, history and style of the neighborhood, which is much different than Wall Street, also in NYC. By focusing on the immediate environs, we are inspired in unusual ways. For instance, students from the nearby High School of Art and Design, with our guidance, helped brand this location by creating original art work in the halls.
X
We saw an opportunity to create a unique and fluid brand identity system, while also giving back to our alma mater by mentoring the gifted, young artists who will soon begin their own professional careers. It affirms our belief that collaboration improves the quality of our work, and each generation must reach out to the next. Since the literal translation of Andaz is "personal style" this is the perfect place to showcase young talent. Our concept was to create a series of emotional escapes, even if only for a few moments while gettin in and out of the elevators and onto the guest floors. The HSAD students were directed to express "their NYC" and under our supervision incorporate the usually typical directional signage which needs to be functional in order to find your room.
X
Each floor had a team that painted scenes from Central Park. Taxis driving by the world renowned skyline, a kiss in the subway. Passion for music as well as art was written with quotes while lyrics stroll down the hallway. EASTSIDE/WESTSIDE, Uptown/Downtown point you in the direction with the local verbiage. The art give each floor a distinct look and the feel of a modern art gallery, as guests return the may arrive on a different floor and experience a different perspective of the city.
X
X
X
X
X

APARTMENT 2E AT ANDAZ 5TH AVENUE

To help fulfill the goal that global business leaders feel right at home when they come to the big city for meetings, social events and strategic sessions, we blended grand style with familiarity to make Apt. 2e a truly innovative gathering place for globetrotting titans and city residents. The fine touches we created were inspired by the neighborhood, the golden age of publishing and correspondence, and Manhattan's high society. By mixing history with the comforts of home, Apt. 2e feels grand yet intimate.
X
We built our reputation by blending emotion with intellect in stunning imagery and evocative language. The elegant Apt. 2e signage includes literate phrases, such as "A celebration and ode to the timelessness of Manhattan socials" and "Embodies both the familiar and the mysterious" and "The quintessential gathering place for those who embrace the passion for life." Overall, the creations for Apt. 2e are a comely mix of passion, fashion and celebration, all of which are visually enticing and tactile. A leather-bound guest book with pages gilded in silver, mirrors the fine book editions of New York's golden age of publishing, the signage also evokes a connection with the city's grand past. Handcrafted stationary personalized with calligraphy - letter pressed and exquisitely finished with engravings and handwritten messages - that harkens to the classic age of correspondence.
X
The idea is that every invitation to an Apt. 2e gathering should be synonymous with opening the door to something truly extraordinary. The message is subdued but singular: Meet here for your most important private events, whether for business or play. Open for business, Apt. 2e exemplifies the true spirit of the broader Andaz concept: A friendly, uncomplicated ambience that invites guests to relish the comforts of home in an environment that is specifically modeled as a New York Residence.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

THE CLOTHES MAKE THE MAN - AND BERNARD'S BAR

For Bernard's Bar at the Elysian Hotel (now the Waldorf Astoria Chicago) we created a unique identity that embodied the look and feel of the rich interior. For inspiration, we looked to the fine tailoring of men's clothing and stylish accoutrements, such as wingtip shoes. The leather cover includes debossed and foiled details, as well as stitching. This is a way to expand a brand identity beyond the visual and into the sensual realm. When handed a menu, the bar guest enjoys an immediate sensation of what Bernard's Bar is all about - a men's den whose decor includes leather sofas and other luxuries. So the feel of the menu is the essence of the design. It says so much more than just "welcome."
X
Equally important is the experience the guest has when opening the menu. Certainly the typography and text deliver their own kind of visual and intellectual message. But the fine fabric that lines the interior goes further. The smooth surface is redolent of elegant gentlemen and manners. We actually purchased men's dress shirt fabric and used it as the inside covers. Even so, for some guests the fabric might allude to the generous flow of draperies and the patterns of the interiors. Not every brand will the kind of depth that passes the blindfold test. However, we do strive for an identity design that is EXTRA-sensory because we know it may linger longer in the memory of discerning visitors.
X
X
X

ANDAZ TOKYO

Deeply rooted in local culture and history. Natural, pure, Japanese-inspired home to feel truly connected to the heart and soul of Tokyo with breathtaking views fro the top six floors of the 52-storey Toranomon Hills building.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

RIA: A SENSUAL SENSATION WHERE LAND MEETS SEA

The sensual sensation of two worlds overlapping is the inspiration for RIA, a fine dining venue nestled in the Elysian - Chicago's first home-grown luxury hotel, now the Waldorf Astoria Chicago Our challenge in developing the sophisticated brand identity for RIA was to blend terra firm with undulation. Our point of departure was the literal translation of RIA - "where the land meets the sea." Every element - from presentation of food to rippling menu and shimmering business cards - expresses the tantalizing milieu of transition.
X
The website extends the RIA concept of fluidity even in the photos of the food: each shot - whether a tower of shaved foie gras or a woven basket of chocolate crowning a dessert - is cropped to echo the sensual flow of the ocean or the landscape it meets. While the concept conjures images of changing tides and shifting sands, the RIA logo we designed is clean and modern. It is the anchor for this somewhat reflective and mysterious atmosphere the restaurant evokes. The signage, menus, and other collateral allowed us to embrace the swirling nature of sea meeting shore. The menus are simple and elegant, and yet descriptions of each item - First Course, Main Course, Seasonal Tasting - spread across the page like an irregular line of surf surging onto land.
X
Keep brand identity design demands that we treat every surface as an opportunity to be expressive. the face of each business card suggests the sheen of the water's surface that catches light and reflects subtle color (and mood) changes. Visual fluidity - the emotive nature of the RIA brand identity - allowed us to subtly remind diners of the incomparable sensation of walking along a shoreline at dusk, shifting sand underfoot, sea brine kissing their toes.
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

Food & Beverage

Nomi Park Hyatt Chicago/Nomi, Nomi Lifestyle, Wolfgang Puck Asiate Mandarin Oriental NYC, XIX Nineteen Park Hyatt Philadelphia Elements Lounge/Bar/Restaurant/Music, V13 Vodka Bar, Hong Kong Mandarin Oriental Jakarta, Le Bar Bat Club, Union J. Hong Kong, Wolfgang Puck at MGM Grand in Las Vegas and Detroit, in Los Angeles at LA Live. Brewhouse Hyatt Regency Saint Louis Brewhouse Harvest Kitchen and Bar Hyatt Regency Wichita, Kansas VUE Hyatt on the Bund, Sepia Chicago, MO Bar Mandarin Oriental NYC COCO/Benecotto/Fuegia/506 cinc sent six/La Tua Casa Mandarin Oriental Taipei Colony The Ritz-Carlton Millenia Singapore RIA/Balsan/Bernard's Bar Elysian Waldorf Astoria Chicago
X
Park Hyatt Beijing Yintai Centre. Hotel. Residences. Commercial. Park Life Strategy. IFW (International Food Warehouse). Flagship Chicago. Vendome. Paris. Milan. Italy. Beaver Creek, Colorado. Philadelphia, Pennsylvania. Washington D.C. Zurich, Switzerland. Moscow, Russia. Dubai, U.A.E. Sydney, Australia. Saigon, Vietnam. Seoul, South Korea. Tokyo, Japan. Buenos Aires, Argentina. Beijing, Shanghai, China. New York City.
X
X
X
X
X
X

BEVY

Capturing the artisanal and vegetable forward seasonal menus and the style and elegance of the clientele at the Central Park South neighborhood setting in the new identity for the new American Restaurant. BEVY Master sheet menus in delightful earthy tones allow for nightly updates based upon the offerings of the local producers, farmers and artisans. Light watercolor illustrations mark the seasonal vegetables.
X
Fashion BV pattern reflects the style of the restaurant, bar and hotel (The Park Hyatt New York). Delicate typography and flourishes represent the love and care in creating the menu and preparing, plating and serving the food and drinks.