REGINA RUBINO – American Intellect, Chinese Heart, International Soul.

With long-time collaborator Robert Louey, Regina Rubino founded Louey/Rubino Design Group in 1984 from which grew Regina Rubino/ IMAGE: Global Vision and Robert Louey Design. Rubino and Louey have built an international reputation by blending emotionally stunning imagery with simple yet powerful language. They have won more than 300 international communication arts awards, two prestigious James Beard awards, the Star of Graphic Design award by the PDC (Pacific Design Center), and their work is included in The United States Library of Congress Permanent Collection by adhering to a guiding principle, emotion + intellect = clarity. 

Regina Rubino brings a uniquely global understanding to local perspectives.

An award winning designer with more than 30 years experience, Regina’s lifestyle is distinctively international, providing her with a sentient understanding of luxury and culture. She leverages this experience, cultural fluency and marketing expertise to create successful brands and prosperous projects and enable companies to compete preeminently on an international level…with sensitivity and delight.

This native New Yorker serves the international business community from her base in Santa Monica, returning to Los Angeles after having resided in Asia for a decade. First presiding over a (four year) joint venture in Jakarta in 1993 when Indonesia opened up and welcomed international investors and businesses, Regina Rubino set up and managed a Jakarta-based sister company which also helped to handle the growing number of strategic and design projects handled by the firm in the Asian market. Major communications programs in Jakarta included: Group Ciputra, PT. Fajar Suryashakti, Pacific Metrorealty, Tri Polyta Indonesia, the Hero Group, Plaza Indonesia, and she was on the design team for Mandarin Oriental Hotel Jakarta’s Food & Beverage venues. During her tenure, she was celebrated for her ability to translate verbal ideas and goals into visual and tangibly successful messages.

In Hong Kong next, from 1997 through 2003 Rubino concentrated efforts on new business ventures in this dynamic region by merging her image/identity/communication talents with her business experience and expertise to create a number of successful and profitable projects and businesses on behalf of investors. First establishing IMAGE: Global Vision in 1997, Rubino then set up two entrepreneurial ventures in Hong Kong’s Soho district in Central: V-13 Vodka Bar (which Travel and Leisure listed as one of the best vodka bars in the world) and Elements Bar/Lounge/Food/Music. While living in Hong Kong she served MCI/WorldCom, Victor Chandler International, Jeeves, the Marriott Seoul Hotel, as well as an assortment of smaller retail shops and businesses. Rubino was also involved in designing many of the popular Lan Kwai Fong restaurants and clubs with Elite Concepts such as Tutto Bene, Tutto Meglio, Indochine, Le Bar Bat and Tutta Luna.

Returning to LA she focussed on the extensive Hospitality Global Brand Creation and Strategic Rebranding projects including Park Hyatt Chicago, Park Hyatt Shanghai, the brand identity for IFW — The International Food Warehouse as part of the Park Life Strategy and Concepting in Park Hyatt Beijing and Logo and Packaging Identity Style. Park Hyatt Brand Identity Update and Strategic Identity Program for the Park Hyatt New York. Grand Hyatt. Hyatt Regency. The Andaz Brand, the Andaz West Hollywood, Andaz San Diego, Andaz Wall Street, Andaz 5th Avenue, Andaz Savannah and Andaz Napa. Helped to introduce the first Andaz in Asia, Andaz Shanghai and to open Andaz Tokyo. The New World Hospitality Brand and Hotels. The Rosewood Brand, with London opened in an historic 1914 Belle Epoque building on High Holborn. Rosewood Beijing followed and Rosewood Hong Kong opens next year.

In 2012, the Year of the Dragon, she expanded further into China with Beijing based strategic brand company, Beijing Image Global Vision Branding Design Consultants Ltd to service the growing Asian business and corporate community. The intention is to engage and share branding intelligence, expressing new and perhaps innovative perspectives through our work with international businesses. This vast experience creating strategic brand identity designs throughout Asia, America and Europe, coupled with viewpoint on China, and the love for the mix of traditional with the emerging modern and vibrant culture, provide the authentic international credentials needed to consult on luxury lifestyle matters. Drawing on her accomplishments and international reputation, this unique opportunity will be leveraged by her experience, social sourcing, and sway to bridge the gulf between Asian and Western culture mindsets.

Regina Rubino founded Louey/Rubino Design Group in 1984 with Robert Louey, and as President was responsible for the management and implementation of graphic and marketing communications related programs including image and identity, corporate and sales literature and package design for a wide variety of leading American and international companies including American Express, Bidermann Industries Corp. (Arrow, Burberrys, Yves Saint Laurent, Bill Robinson, Gold Toe, Perry Ellis, Esprit and Ralph Lauren) Dean Witter Reynolds, Deloitte & Touche, L.A. Gear, Lexus, MGM-Pathe Communications Co., PricewaterhouseCoopers, Rockwell International, and SunAmerica, many of them on a consistent basis for more than a dozen years.

Prior to setting up her own company she served as a design director at a number of leading international design firms including Gerstman+Meyers and Young & Rubicam. In those positions she worked for such well known international clients as Bumble Bee Seafoods, Dannon, Dupont, Johnson+Johnson, Nabisco and Philip Morris.

Born in New York City, Rubino is a graduate of The High School of Art & Design and The Fashion Institute of Technology where she has been honored.

CROSSING BRIDGES. GOING GLOBAL. OUR CLIENTS NEAR AND FAR.

Alfa Romeo
New Jersey, USA
Andaz
London, England
West Hollywood, San Diego,
Napa Valley California, USA
Savannah, Georgia
New York City, USA
Shanghai, China
Tokyo, Japan
Anteve
Jakarta, Indonesia
Arab Banking Corporation
New York, USA
Manama, Bahrain
Beijing Yintai Property Co. Ltd.
Beijing, China
Bellavita
Taipei, Taiwan
The Beverly Hills Hotel
Beverly Hills, California, USA
Bidermann Industries Corp.
New York, USA
Paris, France
Dean Witter Reynolds, Inc.
New York/San Francisco, USA
Dietz Art Limited Galleries
New York, USA
Hamburg, Germany
Earth Alliance – UNEP
New York / Los Angeles, USA
Rio, Brazil
Elements Lounge/Bar
Restaurant/Music
Soho, Hong Kong SAR, PRC
Elite Concepts
Hong Kong, SAR, PRC
Fairmont Grand Del Mar
(formerly Grand Del Mar Resort)
San Diego, California, USA
PT, Fajar Suryashaki / Menara
Kencana
Jakarta, Indonesia
Fleishman-Hillard
Hong Kong
Fremont Investment & Loan
Santa Monica, California, USA
Georgia Pacific Corporation
Los Angeles/Atlanta, USA
Giorgio Armani
New York, USA
Turin, Italy
Grand Hyatt
New York, USA
Hong Kong, SAR
Chengdu, PRC
Group Cipurta
Jakarta, Indonesia
Gruppo GFT
New York, USA
Turin, Italy
The Hakimian Organization /
75 Wall Street
New York, USA
The Hero Group
Jakarta, Indonesia
Hill & Knowlton
Los Angeles, USA
Hotel Bel-Air
Los Angeles, USA
The Huntley Hotel
Santa Monica, California, USA
Hyatt
Chicago, Illinois, USA
Asia / Europe
Intercontinental Hotels
and Resorts
Geneva, Switzerland
The International Food
Warehouse IFW — Park Life
at Park Hyatt
Beijing, China
Irdeto/ MIH Complete
Pay TV Systems
Hong Kong SAR, PRC
Jack Nicklaus / Golden Bear
Jakarta, Indonesia
JAYA International Design
Jakarta, Indonesia
Singapore
Shanghai, China
Miami, Florida USA
Jeeves
Hong Kong SAR, PRC
Kaufman and Broad
Los Angeles, California, USA
L.A. Gear
Los Angeles, California, USA
Lexus Financial Services
Los Angeles, California, USA
The Limited Stores
New York, USA
Mandarin Oriental Hotel
New York, USA
Jakarta, Indonesia
Taipei, Taiwan
Marina Del Rey Conservatory
Marina Del Rey, California, USA
Marriott Hotel
Seoul, Korea
MGM Grand Skylofts
Las Vegas, Nevada USA
MGM-Pathe Communications Co.
New York / Los Angeles, USA
New World Development
Company Limited
Hong Kong
Beijing, China
Abu Dhabi, UAE
NOVA Medical Products
Los Angeles, California, USA
PacifiCare
Los Angeles, California, USA
Park Hyatt
Chicago, Illinois
New York City, New York
Beaver Creek, Colorado
Philadelphia, Pennsylvania
Washington DC
Vendome Paris, France
Milan, Italy
Zurich, Switzerland
Moscow, Russia
Dubai, UAE
Sydney, Australia
Saigon, Vietnam
Tokyo, Japan
Buenos Aires, Argentina
Beijing, China
Shanghai China
Preferred Hotel Group
Newport Beach, California, USA
PricewaterhouseCoopers
New York / Washington DC /
Atlanta, Georgia, USA
Reef Check
Los Angeles, California, USA
and in 80 countries
Rockwell International
Corporation
Los Angeles, CA, USA
Rosewood Hotels & Resorts
London, United Kingdom
Beijing, China
Phuket, Thailand
Miramar Beach, Montecito, CA,
The Carlyle, NYC, USA
Hong Kong, SAR PRC
The Sahid-Lippo International
Corporation
Jakarta, Indonesia
Simeone Deary Design Group
Chicago, Illinois, USA
Sony Corporation
New Jersey, USA
SunAmerica
Los Angeles, California, USA
The Sunshine Group
New York, USA
Tri Polyta Indonesia
Jakarta, Indonesia
Turner Entertainment Co.
New York / Los Angeles, USA
The United Way
Los Angeles, California, USA
V13 Vodka Bar
Soho, Hong Kong SAR, PRC
Victor Chandler International
Hong Kong SAR, PRC
Gibraltar, United Kingdom
Waldorf Astoria Chicago
(formerly the Elysian Hotel)
Chicago, Illinois, USA
The Walt Disney Company
Los Angeles, California, USA
Wolfgang Puck
Los Angeles / Detroit /
Las Vegas, USA
WorldCom Asia-Pacific Ltd.
Hong Kong SAR, PRC
Yves Saint Laurent
New York, USA
Paris, France
Ingrid
Hernandez
Bookkeeper
Christy Thrasher Senior Designer
Karan Lee Wienker Creative, Writer
Jason Yu Print Production, China
Alan Lawrence Designer, Writer
Harold De Jesus Motion Design
Bill Oberman
Signage
Bill Oberman
Signage
Danielle Vega Designer
Kerry Geiger Web Engineering
Vinny Picardi Art Director
Ningning Lu
Business Analyst
Bruce Kavin
Bookbinder
Roberto Blandin
Artist/Musician
Jeremy Hayes
Print Production USA
Brett Sims
Artist

THE TEAM MATTERS

In every aspect of life the team “matters”. Without collaboration, the boat would not float, the plane would not fly, the song would be silent. Each of our team member’s contributions is important and valued. And with each new project a variety of skills and perspectives is necessary to reach the best possible solution. Our “network” of collaborators near and far, is what makes us flexible, fluid and keeps us all in a place where we are challenging each other to bring our best ideas to the table.

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