REGINA RUBINO – American Intellect, Chinese Heart, International Soul.
REGINA RUBINO – American Intellect, Chinese Heart, International Soul.
Regina Rubino her studio have built an international reputation among her international client base of leading global brands, encompassing a wide range of industries, by passionately embracing “The Art of Business” and blending emotionally stunning imagery with simple yet powerful language. They have won more than 300 international communication arts awards, two prestigious James Beard awards, the Star of Graphic Design award by the PDC (Pacific Design Center), and their work is included in The United States Library of Congress Permanent Collection by adhering to a guiding principle, emotion + intellect = clarity.
Regina Rubino brings a uniquely global understanding to local perspectives.
An award winning designer with more than 30 years experience, Regina’s lifestyle is distinctively international, providing her with a sentient understanding of luxury and culture. She leverages this experience, cultural fluency and marketing expertise to create successful brands and prosperous projects and enable companies to compete preeminently on an international level…with sensitivity and delight.
This native New Yorker serves the international business community from her base in Santa Monica, returning to Los Angeles after having resided in Asia for a decade. First presiding over a (four year) joint venture in Jakarta in 1993 when Indonesia opened up and welcomed international investors and businesses, Regina Rubino set up and managed a Jakarta-based sister company which also helped to handle the growing number of strategic and design projects handled by the firm in the Asian market. Major communications programs in Jakarta included: Group Ciputra, PT. Fajar Suryashakti, Pacific Metrorealty, Tri Polyta Indonesia, the Hero Group, Plaza Indonesia, and she was on the design team for Mandarin Oriental Hotel Jakarta’s Food & Beverage venues. During her tenure, she was celebrated for her ability to translate verbal ideas and goals into visual and tangibly successful messages.
In Hong Kong next, from 1997 through 2003 Rubino concentrated efforts on new business ventures in this dynamic region by merging her image/identity/communication talents with her business experience and expertise to create a number of successful and profitable projects and businesses on behalf of investors. First establishing IMAGE: Global Vision in 1997, Rubino then set up two entrepreneurial ventures in Hong Kong’s Soho district in Central: V-13 Vodka Bar (which Travel and Leisure listed as one of the best vodka bars in the world) and Elements Bar/Lounge/Food/Music. While living in Hong Kong she served MCI/WorldCom, Victor Chandler International, Jeeves, the Marriott Seoul Hotel, as well as an assortment of smaller retail shops and businesses. Rubino was also involved in designing many of the popular Lan Kwai Fong restaurants and clubs with Elite Concepts such as Tutto Bene, Tutto Meglio, Indochine, Le Bar Bat and Tutta Luna.
Returning to LA she focussed on the extensive Hospitality Global Brand Creation and Strategic Rebranding projects including Park Hyatt Chicago, Park Hyatt Shanghai, the brand identity for IFW — The International Food Warehouse as part of the Park Life Strategy and Concepting in Park Hyatt Beijing and Logo and Packaging Identity Style. Park Hyatt Brand Identity Update and Strategic Identity Program for the Park Hyatt New York. Grand Hyatt. Hyatt Regency. The Andaz Brand, the Andaz West Hollywood, Andaz San Diego, Andaz Wall Street, Andaz 5th Avenue, Andaz Savannah and Andaz Napa. Helped to introduce the first Andaz in Asia, Andaz Shanghai and to open Andaz Tokyo. The New World Hospitality Brand and Hotels. The Rosewood Brand, with London opened in an historic 1914 Belle Epoque building on High Holborn. Rosewood Beijing and Rosewood Phuket (the first Southeast Asian resort) followed with Rosewood Hong Kong opening next year.
In 2012, the Year of the Dragon, she expanded further into China with Beijing based strategic brand company, Beijing Image Global Vision Branding Design Consultants Ltd to service the growing Asian business and corporate community. The intention is to engage and share branding intelligence, expressing new and perhaps innovative perspectives through our work with international businesses. This vast experience creating strategic brand identity designs throughout Asia, America and Europe, coupled with viewpoint on China, and the love for the mix of traditional with the emerging modern and vibrant culture, provide the authentic international credentials needed to consult on luxury lifestyle matters. Drawing on her accomplishments and international reputation, this unique opportunity will be leveraged by her experience, social sourcing, and sway to bridge the gulf between Asian and Western culture mindsets.
Regina Rubino founded Louey/Rubino Design Group in 1984 with Robert Louey (from which grew IMAGE: Global Vision and Robert Louey Design), and as President was responsible for the management and implementation of graphic and marketing communications related programs including image and identity, corporate and sales literature and package design for a wide variety of leading American and international companies including American Express, Bidermann Industries Corp. (Arrow, Burberrys, Yves Saint Laurent, Bill Robinson, Gold Toe, Perry Ellis, Esprit and Ralph Lauren) Dean Witter Reynolds, Deloitte & Touche, L.A. Gear, Lexus, MGM-Pathe Communications Co., PricewaterhouseCoopers, Rockwell International, and SunAmerica, many of them on a consistent basis for more than a dozen years.
Prior to setting up her own company she served as a design director at a number of leading international design firms including Gerstman+Meyers and Young & Rubicam. In those positions she worked for such well known international clients as Bumble Bee Seafoods, Dannon, Dupont, Johnson+Johnson, Nabisco and Philip Morris.
Born in New York City, Rubino is a graduate of The High School of Art & Design and The Fashion Institute of Technology where she has been honored.
THE TEAM MATTERS
In every aspect of life the team “matters”. Without collaboration, the boat would not float, the plane would not fly, the song would be silent. Each of our team member’s contributions is important and valued. And with each new project a variety of skills and perspectives is necessary to reach the best possible solution. Our “network” of collaborators near and far, is what makes us flexible, fluid and keeps us all in a place where we are challenging each other to bring our best ideas to the table.
Concepted as a modern British manor house,
there are typically no signs on the interior walls of a home
to guide guests to their rooms or a dining room or library,
Bespoke hand made leather-bound books were
designed and produced that are placed open on a table or
custom made wooden lectern to offer information about the hotel.
ANDAZ AND THE PERIODIC TABLE OF ELEMENTS
ANDAZ 5TH AVENUE
APARTMENT 2E AT ANDAZ 5TH AVENUE
THE CLOTHES MAKE THE MAN - AND BERNARD'S BAR
RIA: A SENSUAL SENSATION WHERE LAND MEETS SEA
Food & Beverage